The New Complementarity Matrix of 7 Responsibilities of a Company: Toward a CSR-Oriented Marketing

Download the article in PDF format *** This article focuses on the innovative CSR-focused “Complementarity Matrix of 7 Responsibilities of a Company.” The French Marketing Association (Association Française du Marketing) brings together a good part of French academics that have expertise in the area of management and communication. In 2020, on the occasion of his … Continue reading The New Complementarity Matrix of 7 Responsibilities of a Company: Toward a CSR-Oriented Marketing

The DNA trap: DNA testing companies and the potential misuse of sensitive personal data

The ability of any firm to demonstrate that there are robust ethical frameworks within it, intertwined with essential governance and corporate social responsibility is critical. Over the last decade and a half, a new form of firms known as DNA testing and genealogical companies has arrived on the radar of those who want to understand … Continue reading The DNA trap: DNA testing companies and the potential misuse of sensitive personal data