Shein at the BHV Marais: A Strategic Legitimisation Attempt Amid Environmental and Social Controversies

Download the article in PDF format *** This article examines Shein’s 2025 opening at BHV Marais as a Corporate Legitimisation Strategy aimed at transitioning the brand from a digital-only disruptor to a physically validated retail peer. Utilizing mimetic isomorphism, Shein attempted to leverage the “Grand Magasin’s” heritage to repair its reputation amid systemic environmental and … Continue reading Shein at the BHV Marais: A Strategic Legitimisation Attempt Amid Environmental and Social Controversies →

Fruit of Good Intentions? ESG Contradictions in Brazil’s AçaíBerry Supply Chain

Download the article in PDF format *** Article written in honour of Indigenous Peoples Day in Brazil *** The global commodification of the Amazonian açaí berry has placed Environmental, Social, and Governance (ESG) narratives under intense scrutiny, raising questions about whether the "superfood" boom benefits or exploits its original custodians. This article deconstructs the contradictions … Continue reading Fruit of Good Intentions? ESG Contradictions in Brazil’s AçaíBerry Supply Chain →