Download the article in PDF format *** This article focuses on the innovative CSR-focused “Complementarity Matrix of 7 Responsibilities of a Company.” The French Marketing Association (Association Française du Marketing) brings together a good part of French academics that have expertise in the area of management and communication. In 2020, on the occasion of his … Continue reading The New Complementarity Matrix of 7 Responsibilities of a Company: Toward a CSR-Oriented Marketing →