Download the article in PDF format *** This article focuses on the innovative CSR-focused “Complementarity Matrix of 7 Responsibilities of a Company.” The French Marketing Association (Association Française du Marketing) brings together a good part of French academics that have expertise in the area of management and communication. In 2020, on the occasion of his … Continue reading The New Complementarity Matrix of 7 Responsibilities of a Company: Toward a CSR-Oriented Marketing
Download the article in PDF format *** When we look at the current societal discourse regarding corporate authority and influence, and in particular in relation to what is commonly defined as the digital revolution, many experts and scholars affirm that we are currently living in a new Gilded Age. The Gilded Age refers to a … Continue reading Steven Donziger vs Chevron: A battle between David and Goliath against human rights violations and environmental degradation
I had to take responsibility for writing the first post on our new blog. Deciding the topic has not been an easy task. I was looking for something that could be at the same time relevant and inspiring. A topic broad enough to let the spirit of our project emerge in its entirety. I got … Continue reading Final warning to the world: Is it finally time for corporations to become more responsible?